Sky Lane.

Every major lead category, one exchange

Campaigns can be configured for any of the verticals below. Field sets, consent language, and routing rules are tailored per vertical — reach out for the full data dictionary on any category.

Financial Services

Loans

Personal & Installment Loans

Unsecured personal loan intent, $500–$35,000, with income, employment, and credit band fields.

Loans

Payday & Short-Term Loans

Short-term cash advance intent qualified by pay frequency, direct deposit, and bank status.

Loans

Auto Loans & Refinance

New, used, and refinance intent with vehicle value, current payment, and payoff detail.

Loans

Mortgage & Refinance

Purchase, refi, and HELOC intent with property value, loan balance, and credit band.

Loans

Business Loans & MCA

Working capital and merchant cash advance intent with time-in-business and monthly revenue.

Debt

Debt Relief & Settlement

Unsecured debt totals, creditor mix, and hardship qualifiers for settlement and consolidation programs.

Debt

Credit Repair

Credit report dispute intent with score range and negative-item count.

Insurance

Insurance

Auto Insurance

New-quote and renewal intent with vehicle, coverage type, and current carrier fields.

Insurance

Home Insurance

Homeowner and renter quote intent with dwelling type, coverage amount, and claims history.

Insurance

Health Insurance

ACA and off-marketplace intent with household size, income band, and enrollment window.

Insurance

Life Insurance & Final Expense

Term, whole life, and final expense intent with age band, coverage amount, and health qualifiers.

Insurance

Medicare

Advantage, supplement, and Part D intent aligned to CMS marketing guidelines and enrollment periods.

Home Services

Home

Solar

Homeownership-verified, utility-bill-qualified project leads with roof type and shading detail.

Home

Roofing & Home Improvement

Repair, replacement, and remodel intent with project type, timeline, and homeownership status.

Home

HVAC & Windows

System age, unit type, and financing-interest qualifiers for install and replacement projects.

Home

Moving & Relocation

Move date, distance, and home size qualifiers for local and long-distance movers.

Legal & Education

Legal

Legal & Mass Tort

Case-type qualified intake with incident date and retained-attorney exclusions.

Education

Education & Career Training

Program-interest intent with degree level, funding status, and start-date window.

Don't see your vertical?

We stand up new verticals and field sets on request as buyer campaigns are onboarded. Get in touch and our team will scope it with you.

Talk to the partnerships team